Published by: Converseon. Presenters: Arjen de Groot, Niek Schlepers, and Ate Keurentjes. 6 feb 2024.
In 2025, third-party cookies will disappear from Google Chrome. With Chrome holding approximately 70% of the market share and browsers like Safari and Firefox already discontinuing their use, third-party cookies will soon be a thing of the past. This marks the beginning of a new era!
The disappearance of third-party cookies has significant implications for our work. Can we still target effectively? Will remarketing remain possible? And will Google Analytics continue to collect data?
The short answer? Yes, but server-side tagging will become crucial. In our new webinar, our speaker Arjen de Groot will explain what server-side tagging is, how it works, and how to use it effectively. Joining him are two server-side tagging experts from TAGGRS! Niek Schlepers and Ate Keurentjes will guide you, along with Arjen, through the world of server-side tagging.
